Migros-Kosmos
Everyone talks about Migros in the singular. But the company became a plural a long time ago with its many subsidiaries.
What made Gottlieb Duttweiler decide to found Migros? How did the small retailer develop into the large concern it is today? Which are the iconic Migros products and advertisements? What is your personal connection to Migros? The garden’s 10 discovery and theme islands let you discover and explore this very Swiss company with all your senses – and leave behind your own traces with your own Migros story.
The Zurich University of Applied Sciences (ZHAW) came up with the cultivation concept for the spacious gardens – whether it’s summer or winter, spring or autumn, the colour orange is the common thread during all 12 months of the year, making the magnificent gardens well worth a visit any time of year.
Everyone talks about Migros in the singular. But the company became a plural a long time ago with its many subsidiaries.
Surprising, curious, astonishing facts from the Migros universe.
Nothing is possible without them. Migros employees provide 118,108,314 hours of quality work each year.
Relationship stories. Authors and the retail trade.
The sounds of Migros: Chirping. Hustle and bustle. Crying. Jazzy. Joyful.
Trust is the main staple at Migros. Trust between producer and consumer.
Twenty historical Migros milestones from 1925 to the present.
Good. Better. The best. Migros-brand production.
Shop interactively in the past and present. Nothing is out of stock on the SHELF OF HISTORY. Where visitors are sure to satisfy their curiosity. There is no end to the visual stories you can view on the MEDIA TABLE. Lights, camera, action! And you’ve been cast for the leading role in your very own Migros story. GREEN BOX. Eight decades of iconic advertisements and promotional films. FILM ARCHIVE. Out and about with the Migros seal, Miggy and the famous chicken named ‘Chocolate’. GARDEN VIEW
‘To be successful, you have to give and keep giving.’ Views of the Migros founder Gottlieb Duttweiler.
The largest screen in Switzerland is 6.5 x 3.3 metres in size, is located in the Pavilion of the Oranger Garten and offers up plenty of audio-visual surprises. The Pavilion also has countless interactive installations with the very latest technology, giving visitors plenty of opportunities to learn, entertain themselves and find inspiration.
Shop interactively in the past and present. 120 shelves full of audio-visual surprises taken from the Migros archives going back 90 years.
Employees and their own personal Migros stories.
View from the pavilion into the garden. Animated Migros figures up to some mischief on the virtual walk.
Your photo. With Miggy, ‘Chocolate’ the chicken and whoever else.
230 curated, forgotten and surprising consumer stories. Hundreds of historical images of advert posters, sales carts, self-service shops, advertisements and much more. An interactive journey of discovery.
Famous Migros ad spots from 1962 to the present. Old cinematic shorts and historical documentaries. Headphones provided for your undisturbed enjoyment.
Oranger Garten
Zürcherstrasse 6
8803 Rüschlikon
info@orangergarten.ch
Opening Times
Monday – Sunday
9-11.30 / 13.30-16.30
Admission is free
Info flyer